SE2’s client, the Health Department, wanted to create some viewer friendly videos for their website to explain the different type of tobacco users and ways to help and prevent them from smoking. The design needed to be something inviting, something to help bring viewers into the story, rather than push them away with the statistics and information. The goal was to make it as playful as possible without losing the severity of the tone - an interesting challenge. The campaign was successful with a batch of new videos to follow a year later.

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